Xiaomi Plans to Launch Sub-brand 'Xuntian' Focused on Range-Extended SUVs

[New Brand Strategy] Xiaomi Auto plans to launch an independent sub-brand named 'Xuntian.' Its first range-extended SUV, the Kunlun N3, will be launched in the second half of 2026.

Core Development: Kunlun N3 Replaces YU9 and Drops Xiaomi Badge

The Kunlun N3 is the debut model under the 'Xuntian' brand, positioned as a premium range-extended family SUV. It abandons the previously rumored name 'YU9' and will not carry the main Xiaomi brand logo. Future models will include the Kunlun 10/20/30 series and a pop-top camper van codenamed 'Mann Island,' expanding into outdoor mobility scenarios.

Key Data: Trademark Filed as Early as 2023

Xiaomi Technology filed the 'Xuntian' trademark on April 3, 2023, and submitted the English name 'SKYNOMAD' for registration on November 15, 2024. Both cover Class 12 transportation vehicles, with a ten-year exclusive rights period.

Strategic Rationale: Differentiation from Main Brand’s Pure EV Performance Focus

'Xuntian' focuses specifically on the range-extended, long-distance, and outdoor family vehicle market, clearly distinguishing itself from Xiaomi's main brand, which emphasizes pure electric high-performance vehicles. This separation prevents brand dilution and addresses intensifying competition in the range-extended vehicle segment.