Xiaomi SU7/YU7 Lava Orange Color Discontinued Due to Low Take Rate

[Market Update] The Lava Orange color option for the Xiaomi SU7 and YU7 has been officially discontinued due to insufficient take rates, making it a limited-edition offering.

Key Development: High-Saturation Colors Lose Out to Consumer Pragmatism

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  Lei Jun admitted on January 24, 2026, that "too few people dared to buy it," and announced the discontinuation of this color option, accompanied by three "crying" emojis.

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  The Lava Orange finish uses a three-layer paint process, delivering dynamic light-and-shadow effects under sunlight and strong visual impact—but requires an additional RMB 7,000 as an optional upgrade.

Key Metrics: Take Rate Only at 8%

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  The actual take rate for Lava Orange was approximately 8%, far below the over 60% share of mainstream colors like silver and green.

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  Consumer concerns included high repainting costs, lower resale value, and the perception that the color was overly bold and inconsistent with mainstream preferences.

Strategic Insight: Aesthetics Yield to Practicality

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  Despite its striking design, market demand—or lack thereof—spoke clearly, demonstrating automakers’ willingness to decisively eliminate low-demand, high-cost configurations.