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Jul 15, 12:45 AM

Xiaomi Pengcheng N70 Enters Registration Phase, Pricing Sparks Debate

[New Vehicle Update] Xiaomi Auto has responded to online rumors of a low price, emphasizing that pricing must respect cost structures and market principles.

Core Development: N70 Registration Details Revealed, Targeting Aito M6 and Li Auto L6

Xiaomi's new extended-range SUV, the Pengcheng N70, has officially entered the registration phase. Positioned as a midsize five-seater SUV, it measures 4960/1998/1765 mm in length, width, and height, with a wheelbase of 2950 mm, directly competing against the Aito M6 and Li Auto L6.

Key Figures: Price Forecasts Centered Around RMB 230,000–250,000

Although online speculation suggests a starting price as low as RMB 190,000, Xiaomi has clearly stated that some predictions are "significantly below basic cost realities." Considering the SU7’s starting price of RMB 215,900 and typical SUV pricing premiums, industry analysts estimate the N70 will likely start at approximately RMB 230,000, positioning it RMB 10,000–20,000 below its key rivals.

Strategic Foundation: Accelerating Extended-Range Rollout, Delivering on Value Promise

Xiaomi previously claimed it would "not launch an extended-range vehicle for several years," but the Pengcheng project was initiated as early as 2023. Its current intensive promotional push underscores Xiaomi’s determination to capture the RMB 200,000–400,000 household extended-range EV market.