Xiaomi Pengcheng Targeted by AI-Generated Smear Campaign Before Launch

[Brand Sentiment] Xiaomi's new vehicle model faces AI-fabricated crash videos and malicious search keywords even before its market debut.

Core Development: Systematic Smear Campaign Begins Before Vehicle Delivery

On July 10, Xiaomi announced that the first SUV under its second product line, "Xiaomi Pengcheng," will be named N90. Immediately afterward, social media platforms saw the emergence of hashtags like "SkyNomad Crash" and "Guardrail Warrior," accompanied by fabricated videos. Xiaomi responded, stating, "The car hasn’t even been launched—how could there be an accident?" and directly accused the content of being mass-generated by AI.

Strategic Undercurrent: Malicious Preemptive Interference with Product Launch Timing

Company staff confirmed that no Xiaomi Pengcheng vehicles are currently on the road, and claims of "vehicle fires" or "owner protests" are entirely fictional. Xiaomi has fully collected evidence and filed complaints with platforms to remove the associated keywords and videos.

Industry Impact: New Energy Vehicles Become Prime Targets for AI-Powered Disinformation

This type of "pre-launch smear" has become increasingly common in recent years. Xiaomi stated it will pursue legal actions such as lawsuits or police reports, depending on the scale of dissemination. As of July 10, search results on certain platforms have already been restored.