Lei Jun States Xiaomi Will Not Launch Vehicles Under RMB 100,000 Within Ten Years

[Strategic Statement] Lei Jun explicitly stated that Xiaomi Auto will not launch any vehicle priced below RMB 100,000 within the next ten years.

Core Direction: Intelligence Costs Set the Price Floor

During the live-streamed 1,265-kilometer long-distance range test of the Xiaomi SU7 Pro from Beijing to Shanghai on April 17, Lei Jun responded to audience questions, noting that highly intelligent electric vehicles involve substantial investments in autonomous driving, smart cockpits, and sensors, making it difficult to reduce costs below RMB 100,000.

Strategic Foundation: Focusing on the Premium Intelligent Segment

Lei Jun also emphasized that Xiaomi will not launch Redmi-branded cars, supercars, RVs, or trucks within five years, signaling that Xiaomi Auto will concentrate in the near term on the existing premium intelligent EV market and avoid low-price competition and product-line fragmentation.