Xiaomi's New-Generation SU7 Officially Launched

[New Vehicle Launch] Xiaomi Auto's new-generation SU7 was officially launched on March 19, with a starting price of RMB 219,900.

Core Developments: Full-Line Price Increase with Significant Configuration Upgrades

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  The new-generation SU7 is available in three variants: Standard at RMB 219,900, Pro at RMB 249,900, and Max at RMB 303,900, all priced higher than the earlier pre-sale figures.

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  At the launch event on March 19, limited-time purchase benefits were announced: customers placing orders before May 5 are eligible for a maximum RMB 69,000 vehicle purchase package.

Key Specifications: Comprehensive Performance and Detail Enhancements

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  Three new exterior colors introduced: Capri Blue, Chixia Red, and Indigo Green. Wheel design upgraded to 20-inch Blade-style rims, with rear tire width increased to 265mm.

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  All variants now come standard with four-piston front calipers, while the Max version features a Brembo braking system. The interior debuts a new Dark Night Black color scheme, enhanced by soft-touch materials and triple-layer ambient lighting for elevated luxury.

Strategic Foundation: Targeting the Mid-to-Premium Segment with Advanced Driving Dynamics and Intelligent Experience

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  Lei Jun described the vehicle as his "Dream Car," highlighting major advancements across four key dimensions—safety, driving dynamics, intelligence, and build quality—with the goal of establishing a long-term best-selling model.