Xiaomi Launches New Sub-brand 'SKYNOMAD' to Enter Range-Extended SUV Market

[New Vehicle Update] Xiaomi Auto is expected to launch a new sub-brand, 'SKYNOMAD' (Chinese name: Xun Tian), targeting the range-extended SUV segment.

Core Strategy: 'SKYNOMAD' as an Independent Sub-brand Focused on Mid-to-Low-End Range-Extended Market

SKYNOMAD is a newly registered English sub-brand under Xiaomi Auto, with the Chinese name 'Xun Tian'. Positioned below Xiaomi's main brand, it will house a product line of range-extended family-oriented SUVs, clearly differentiated from Xiaomi’s pure electric models such as the SU7 and YU series.

Key Specifications: Price Starting Below RMB 200,000, Competing Directly with Li Auto’s L-Series

The new vehicle is expected to be priced between RMB 200,000 and RMB 450,000, with the base model potentially priced under RMB 200,000, directly competing against popular models like Li Auto’s L7, L8, and L9.

Strategic Foundation: Pop-Up Roof Design Expands Usage Scenarios

Spy photos suggest that SKYNOMAD’s first model could be the YU9 range-extended SUV, featuring a retractable pop-up roof. When raised, the roof enables recreational vehicle-like functionality, enhancing its appeal for family travel.