Xiaomi Auto Officially Announces Su Bingtian and Shu Qi as Dual Brand Ambassadors

[Brand Endorsement] Xiaomi Auto officially announced Su Bingtian and Shu Qi as brand ambassadors on March 17 and March 19, respectively.

Core Strategy: Ambassador Selection Aligns Closely with Brand Narrative and User Expectations

Su Bingtian, the Asian 100-meter record holder and an owner of the first-generation SU7, shares a surname—"Su"—that cleverly echoes the model name "SU7." Lei Jun responded, "Because he’s the fastest man in Asia, because he’s an owner of the first-generation SU7, and because his surname is 'Su.'"

Shu Qi was widely called upon by netizens to become an ambassador as early as the debut of the first-generation SU7 in 2024 due to the phonetic similarity between her name and "SU7." Her elegant and composed demeanor aligns perfectly with the new-generation SU7’s positioning as "Confidently New Generation." Lei Jun described this collaboration as "fulfilling a wish made two years ago."

Strategic Foundation: Strengthening Emotional Connection and Product Affinity

Both ambassadors enjoy high public recognition and provide authentic user endorsements, helping the new-generation SU7, launched on March 19, build stronger market trust in areas such as safety, driving dynamics, and intelligent experience.