WEY Changes CEOs Eight Times in Nine Years, Appoints New Leader Despite Doubling Sales

[Personnel Change] WEY has appointed its eighth CEO in nine years, with Zhao Yongpo succeeding Feng Fuzhi.

⚡ Core Development: New CEO Appointed Despite Sales Doubling; Internal Tech Executive Takes Helm of Premium Brand

Zhao Yongpo has officially assumed the role of CEO at WEY, becoming the brand's 8th leader since its establishment in 2016. His predecessor, Feng Fuzhi, stepped down after only 7 months in the role—reportedly taking a “leave of absence”—despite having driven significant sales recovery and advanced the brand’s direct-sales channel strategy during his tenure.

📊 Key Metrics: January–November Sales Surge by 99.28% Year-on-Year

WEY’s cumulative sales for the first 11 months of 2025 reached 91,800 units, marking a year-on-year increase of 99.28%—the fastest growth among Great Wall Motor’s five brands. Notably, the Gaoshan MPV series has ranked as the top seller in its segment for three consecutive months, becoming the only MPV to exceed 10,000 units sold in November.

🔍 Strategic Shift: From External Hires to Internally Groomed Technical Leaders

Great Wall Motor Chairman Wei Jianjun openly acknowledged the immense pressure of managing a premium brand, noting that many past CEOs departed due to feeling overwhelmed. The appointment of Zhao Yongpo—a technical executive with over 20 years of experience within the company—signals a strategic pivot toward internal talent development and a renewed emphasis on technology-driven leadership.