Wei Jianjun Personally Launches WEY V9X: A Flagship MPV Built on Fear and Trust

[New Vehicle Launch] The WEY flagship MPV V9X has officially launched, priced from RMB 349,800 to RMB 389,800.

Core Development: Wei Jianjun Builds Trust Through 'Fear,' Reinventing Brand Commitment

Wei Jianjun unusually expressed his "fear" publicly—fear of disappointing users, fear of declining quality, and fear of betraying trust. Known for his tough engineer persona, the Great Wall Motors leader personally participated in testing and quality inspections for the V9X, a project spanning 6 years.

Key Specifications: Lowered Pricing + Flagship Features

The starting price is over RMB 20,000 lower than the pre-sale estimate. Standard features include dual-chamber air suspension, rear-wheel steering, and advanced intelligent driving capabilities. The vehicle measures 5.3 meters in length with a wheelbase of 3.15 meters, positioning it as a six-seat luxury flagship MPV.

Strategic Foundation: Countering Industry Hype with Reverence

Amid a marketing landscape dominated by terms like "crush" and "disrupt," Wei Jianjun chose to convey reverence for both product and user through the lens of "fear," aiming to reestablish a trust anchor in the premium new energy vehicle market.