Wei Jianjun Endorses WEY V9X with Personal Guarantee and Zero代言 Fee

[Company News] Wei Jianjun, Chairman of Great Wall Motor, personally endorses the WEY flagship model V9X, pioneering a new model of executive endorsement with zero代言 fee.

Core Development: Strong Integration of Wei Jianjun = WEY = V9X

Wei Jianjun personally stakes his reputation to guarantee the quality of the WEY V9X, pledging that owners can directly contact him or CEO Zhao Yongpo, thereby establishing an "unlimited liability" trust chain. This move breaks from traditional celebrity endorsement logic and reinforces the brand's confidence in its technology.

Strategic Foundation: Anti-Formula Marketing Rebuilds User Trust

WEY CEO Zhao Yongpo publicly urged Wei Jianjun to enhance his image management and promotional efforts. Wei responded, "I'll follow your lead on everything except my clothes," highlighting internal alignment and determination to break conventional boundaries. A related launch event will be held on March 9 to further signal product intentions.