Wei Jianjun Publicly Criticizes WEY Brand Team at V9X Launch Event

[Company Update] Wei Jianjun made a rare public criticism of senior executives during the WEY V9X launch event.

Core Development: Chairman's Outburst Reveals Marketing Weaknesses

Wei Jianjun explicitly criticized CEO Zhao Yongpo and the marketing team during the WEY V9X pre-sale event on April 17, stating their messaging was "trying to say everything without focus" and failed to convey the brand’s intended luxury positioning comparable to BBA. This segment was not part of the original agenda and was an impromptu remark.

Strategic Insight: Severe Disconnect Between Product Strength and Communication

Wei Jianjun emphasized that if marketing fails to translate R&D achievements into market success, it is "tantamount to a crime." He directly pointed out that promotional materials lacked sophistication and failed to capture consumer mindshare, exposing a critical gap in the brand’s premiumization journey.

Industry Impact: Executive Apology Highlights Transformation Pains

Zhao Yongpo immediately took the stage to apologize and later admitted on Weibo to his "dereliction of duty," pledging comprehensive improvements in communication and service. This incident reflects the significant challenges traditional automakers face in organizational capability and brand perception when pushing into the premium market.