Wei Jianjun Elaborates on the Spirit of Covenant at Beijing Auto Show

[Corporate Strategy] Great Wall Motors Chairman Wei Jianjun launched a live stream themed around 'Covenant' at the 2026 Beijing Auto Show, marking his third public articulation focused on the spirit of covenant.

Core Initiative: Addressing Industry-Wide Trust Concerns with 'Doing What We Say'

Wei Jianjun emphasized that the automotive industry directly impacts life safety and must be managed with a century-long vision. Great Wall showcased six brands and nearly 60 vehicles, demonstrating its commitment to the covenant spirit across six dimensions: products, technology, globalization, and more.

Key Metrics: Dual Validation Through Reliability and Globalization

On the technology front, the company unveiled the Guiyuan Platform, compatible with five powertrain types, enabling "one vehicle, multiple powertrains and multiple segments." Real-world user validation includes a customer who purchased five Great Wall vehicles over ten years and drove 300,000 kilometers without a single fault. Internationally, Great Wall guarantees one-week repair turnaround in Brazil and has achieved 18 consecutive years of full-model ANCAP five-star safety ratings in Australia.

Strategic Foundation: Cultural Reinforcement and Intergenerational Legacy

The Tank 300 has consistently ranked as the top-selling off-road SUV for five consecutive years and frequently wins motorsport championships. Great Wall has established its own educational institution to instill values of "daring to dream, craftsmanship, and responsibility," ensuring the intergenerational continuity of covenant-based culture.