Volvo Takes Over Lynk & Co's European Marketing Operations

[Corporate Synergy] Volvo will become the exclusive distributor for Lynk & Co’s electric vehicles in Europe, accelerating Geely Group's global integration.

Core Development: Lynk & Co Shifts to a 'Ride-the-Boat' Strategy for European Operations

Since entering Europe in 2016, Lynk & Co initially tested the market with a subscription-based direct-sales model, expanding to 10 countries but facing limitations due to high costs and low repurchase rates. Through this partnership with Volvo, Lynk & Co will now hand over sales and after-sales services to Volvo’s established network, while retaining control over product design and regulatory compliance.

Strategic Foundation: 'One Geely' Enters Deep-Collaboration Phase

This arrangement involves no equity changes but signifies Geely Holding Group’s deep restructuring of its brand resources. Since Volvo CEO Håkan Samuelsson returned to his role, technological and channel synergies across Geely brands have accelerated significantly, aiming to support a target of over 6.5 million global annual sales by 2030.