Volvo Launches Dual All-Electric Flagships: EX90 and ES90 Priced from RMB 389,900

[New Vehicle Launch] Volvo officially launches the EX90 and ES90, priced from RMB 389,900 to RMB 529,900.

Core Direction: Building Cars for Drivers, Not Mobile Living Rooms

While the industry widely piles on features like "refrigerators, large screens, and plush sofas," Volvo returns to the essence of driving with the EX90 and ES90, emphasizing both premium quality and driving pleasure.

Key Figures: RMB 389,900–529,900

The dual flagships debuted at the Greater Bay Area Auto Show on May 29, 2026, targeting the premium new energy vehicle segment around the RMB 400,000 price point and directly entering the "Series 9 showdown."

Strategic Foundation: Differentiation as a Breakthrough

Facing a highly homogenized premium all-electric market, Volvo rejects the feature-spec arms race and redefines the value of electric flagships with the philosophy: "Born to Drive."