Volkswagen Bora Entire Line Officially Reduced by RMB 30,000

[Market Update] The entire 2026 Volkswagen Bora lineup has received an official price reduction of RMB 30,000, with the starting price now lowered to RMB 82,900.

Core Development: Price Drops into the RMB 80,000 Range, Unchanged Specifications and Powertrains

The 2026 Bora announced its official price adjustment on February 13, revising the original MSRP range of RMB 112,900–143,900 down to RMB 82,900–113,900, reflecting a uniform reduction of RMB 30,000. No changes were made to exterior design, interior features, or core specifications. All trims continue to come standard with LED headlights, an 8-inch infotainment screen, and rear parking sensors. Powertrain options remain unchanged, offering 1.2T/1.4T/1.5T engines paired with either a 5-speed manual transmission (5MT) or a 7-speed dual-clutch transmission (7DCT).

Key Metrics: January Sales Plummeted to 6,108 Units Year-over-Year

The Bora recorded sales of just 6,108 units in January 2026. Intense competition from rivals like the Sylphy and Lavida, combined with new energy vehicle (NEV) penetration exceeding 60%, has significantly pressured internal combustion engine (ICE) models. Further terminal discounts are anticipated, potentially pushing the base price down into the RMB 40,000 range.

Strategic Rationale: Trading Price for Volume Amid Shrinking Market

This price cut follows strategies previously adopted by brands such as BMW and Cadillac, aiming to stabilize market share through official price reductions—highlighting the mounting survival pressures faced by traditional ICE compact sedans amid the ongoing electrification wave.