Toyota Achieves Sixth Consecutive Global Sales Crown in 2025 with 11.3 Million Units

[Market Landscape] Toyota achieved global sales of 11.3 million vehicles in 2025, securing its position as the world's top-selling automaker for the sixth consecutive year—outpacing Volkswagen by over 2.3 million units.

Core Trends: Hybrid Power Drives Growth, BEVs Remain Marginal

North America emerged as the largest growth market, with sales reaching 2.92 million units (+7.3%). Exports of the RAV4 to the U.S. surged by 14.2%, totaling 615,000 units. In China, sales hit 1.78 million units, marking the first year of positive growth in four years (+0.23%). Domestic sales in Japan accounted for 18% of total volume, up 12% year-over-year.

Key Metrics: Hybrids at 42%, BEVs Only at 1.9%

Globally, hybrid electric vehicles (HEVs) represented a striking 42% of Toyota’s sales, while battery electric vehicles (BEVs) made up just 1.9%. In Japan, BEV deliveries totaled only 4,227 units for the entire year, underscoring the company’s lag in electric transition.

Industry Impact: Holding Strong on ICE, Under Pressure in Electrification

Amid accelerating industry-wide electrification, Toyota has maintained its leadership through hybrid technology and regional resilience. However, it is falling further behind pure-play EV manufacturers like BYD.