Toyota's China Sales Plunge 31.7% Year-on-Year in May

[Market Update] Toyota's sales in China plummeted 31.7% year-on-year in May, marking the fourth consecutive month of decline.

Core Trend: China Becomes Region with Largest Global Sales Drop

102,299 units—this was Toyota’s (including Lexus) sales volume in the Chinese market in May 2026, a sharp 31.7% year-on-year decrease. By comparison, its global sales totaled 834,000 units, down 7.2% year-on-year, representing the fourth straight month of negative growth.

Key Data: Domestic Market Grows Against the Tide, Overseas Markets Under Pressure

Domestic sales in Japan reached 156,639 units in May, up 6.5% year-on-year, while sales in the Middle East plunged 38.6%, and North America saw only a slight decline of 0.6%. Total overseas sales amounted to 715,898 units, down 9.6% year-on-year.

Industry Impact: The "Myth" in China Fades Rapidly

Once regarded as an evergreen brand in the Chinese market, Toyota now faces dual pressures from delayed electrification and the rise of domestic brands. Its profit forecast for fiscal year 2027 has already been revised downward.