Tesla Launches Affordable Model 3 Standard RWD Across Asian Markets

[New Vehicle Launch] Tesla has introduced a lower-priced version of the Model 3 in multiple Asian countries, with a starting price as low as RMB 174,000.

Core Development: Model 3 Standard RWD Cuts Features for Lower Price

Produced at the Shanghai Gigafactory, this variant sees its range reduced to 382 km (down from 583 km), 0-100 km/h acceleration slowed to 6.2 seconds, and the removal of comfort features such as ambient lighting, power-adjustable seats, and laminated acoustic glass—retaining only essential safety functions.

Key Pricing Data: RMB 174,000 in South Korea After Subsidies, the Lowest Globally

The vehicle is priced at RMB 254,800 in Thailand and RMB 217,000 in the Philippines—both significantly lower than the current Chinese-market version—highlighting Tesla’s strategy of trading lower margins for higher volume.

Strategic Rationale: Slowing Product Innovation Drives Return to Price Competition

Following official denial of rumors about Full Self-Driving (FSD) entering China, Tesla has shifted focus to aggressive cost control to penetrate emerging markets, aiming to attract new customers through an entry-level electric vehicle.