Tank 700 Launches with Starting Price of RMB 428,000

[New Vehicle Launch] The Tank 700 has officially launched, priced from RMB 428,000 to RMB 508,000, and simultaneously introduced the premium social platform 'Qilin Club.'

Core Development: Tank 700 Breaks New Ground as the Flagship All-Terrain Luxury SUV

The all-new Tank 700 offers two powertrain options—3.0T Hi4-T and 2.0T Hi4-Z—across three trim levels, positioning itself against luxury off-road benchmarks such as the Mercedes-Benz G-Class and Land Rover Range Rover. It features a body-on-frame chassis and debuts the industry’s first VLA large-model-based full-domain intelligent driving system, integrating premium original Qilin design language with a fully immersive luxury cabin.

Strategic Foundation: Shifting from Selling Cars to Selling a Lifestyle

Great Wall Motor is cultivating an exclusive community culture through the 'Qilin Club,' launching initiatives like the 'Top 100 Curators Program' and the 'Qilin Private Board,' focusing on five key interest areas including equestrian sports, deep-sea fishing, and photography to strengthen users’ sense of belonging and deliver elevated experiential value.

Industry Impact: A New Paradigm for Chinese Brands’ Premium Ascent

As Great Wall’s most expensive model to date, the Tank 700 roots its identity in Chinese culture and proprietary technology, pioneering a new category of all-terrain luxury SUVs and driving China’s premium off-road segment beyond spec-based competition toward shared emotional and cultural resonance.