Su Bingtian Appointed as Xiaomi Auto Brand Ambassador

[Brand Endorsement] Xiaomi Auto has officially announced Su Bingtian as its brand ambassador, reinforcing the brand's image of speed and performance.

Key Development: Su Bingtian Becomes Xiaomi Auto's First Brand Ambassador

Su Bingtian, as an owner of the first-generation Xiaomi SU7 Max, has been driving the vehicle for over a year and praised it for its "stable and precise handling." Lei Jun referred to him as a "longtime friend of Xiaomi," and the two appeared together at the 2024 Guangzhou Auto Show.

Strategic Rationale: Strong Alignment with Brand Identity

Su Bingtian set an Asian 100-meter record of 9.83 seconds, and his association with "ultimate speed" aligns perfectly with Xiaomi Auto's performance-oriented positioning. He has also served as Xiaomi's comprehensive brand ambassador since 2021.

Industry Impact: Timing Coincides with New Vehicle Launch

The announcement comes just ahead of the launch of the next-generation Xiaomi SU7 (March 19). The pre-sale prices for the Standard, Pro, and Max trims are RMB 229,900, RMB 259,900, and RMB 299,900 respectively—each RMB 14,000 higher than the previous generation.