Shijie Auto April Sales Drop to Just 26 Units as New EV Brand Fades Amid Intense Competition

[Weak Sales] Shijie Auto sold only 26 vehicles in April 2026, ranking 107th in the industry.

Core Trend: New Brand Rapidly Marginalized

The Shijie 06, launched in May 2025, has seen continuously declining sales, with monthly deliveries of just 163, 12, 33, and 26 units from January to April 2026, respectively. Total sales for the full year of 2025 amounted to approximately 1,769 units, averaging fewer than 300 units per month.

Strategic Foundation: Joint Venture’s EV Transition Stumbles

As a new energy vehicle brand launched by Dongfeng Peugeot-Citroën Automobile (DPCA)—a joint venture between Dongfeng Motor and Stellantis—Shijie attempted to capitalize on the popularity of Huawei’s Harmony Intelligent Mobility Alliance by incorporating the character 'Jie' (meaning 'boundary' or 'realm') into its name, despite having no actual affiliation with Huawei. Its parent company, DPCA, has seen annual sales plummet from 711,000 units in 2015 to just 51,500 units in 2025, capturing a mere 0.2% market share.

Industry Impact: Intensifying Competition Among New Entrants

Amid a flood of new model launches, emerging brands lacking core technological capabilities and clear brand identity are struggling to gain traction. Consumer hesitation remains high, and marginal brands like Shijie are being rapidly phased out of the market.