Shangjie Legal Team Sues MCN Agency for Defaming Z7

[Legal Action] Shangjie Auto has initiated legal proceedings against malicious defamation targeting the Z7.

Key Development: MCN Agency Xiao Mo Interactive Entertainment Named Again by Harmony Intelligent Mobility Alliance Brands

On July 13, Shangjie Auto’s legal department announced it has completed evidence collection regarding multiple accounts under Xiao Mo Interactive Entertainment fabricating and disseminating false information about the Shangjie Z7, and has formally launched legal action. The offending content includes fabricated quality defects, spliced and edited videos, and suggestive comparisons implying equivalence with BBA vehicles.

Strategic Rationale: Combating Organized Commercial Defamation to Protect Brand Reputation

This MCN agency was previously targeted by Enjoy Auto in March this year for publishing a malicious video about the Enjoy S9’s “moose test.” Its recurrence in similar misconduct underscores automakers’ zero-tolerance stance toward online rumors.