Shangjie Auto's Exhibition Vehicle Deliberately Vandalized at Auto Show

[Company Statement] Shangjie Auto's Legal Department has issued a statement regarding the vandalism of its exhibition vehicle at the Beijing Auto Show, confirming that evidence has been collected and legal accountability will be pursued.

Key Development: First-Ever Deliberate Vandalism of an Exhibition Vehicle at an Auto Show Draws Attention

During the recent Beijing International Auto Show, the Shangjie Z7 series display vehicle was violently tugged by a visitor on its roof lining, resulting in visible adhesive marks and damage. On April 25, Shangjie Auto’s Legal Department officially announced that evidence has been secured and legal action will be taken.

Industry Impact: Brand Takes Public Stance Against Exhibition Vehicle Vandalism for the First Time

Shangjie is the first brand at this year’s auto show to publicly report vandalism of its display vehicle. Earlier, online videos circulating under the claim “the roof lining comes off with a single pull” had sparked quality concerns; however, eyewitnesses confirmed the damage was caused intentionally. Additionally, some netizens reported similar signs of tampering on showroom vehicles at dealerships, calling for enhanced protective measures.

Strategic Rationale: Safeguarding New Product Image and Exhibition Order

Shangjie had just launched its new Z7 and Z7T models on April 22, coinciding with peak market attention. The swift intervention by the Legal Department underscores the company’s strong commitment to protecting its new product reputation and maintaining a respectful, orderly environment at auto shows.