Shangjie Auto Takes Legal Action: Rumor Spreaders Fined, Display Vehicles Vandalized

[Corporate Rights Protection] Following a report filed by Shangjie Auto's legal department, two account operators who fabricated and disseminated false information about the Z7 have received administrative penalties.

Core Development: Rumors and Vandalism Escalate in Tandem

On May 19, Shangjie Auto’s legal department announced that the actual operators of the accounts “Xiao***Cheng” and “Du.ao” had been lawfully penalized by public security authorities for fabricating and spreading false information about the **Shangjie Z7. The company emphasized it will continue gathering evidence and resolutely defend its rights.

Key Incident: Display Vehicles Maliciously Damaged Offline

During the media day of the 2026 Beijing International Auto Show, a visitor violently pulled on the headliner interior of the Shangjie Z7, causing irreversible damage. Similar signs of vandalism later appeared on display vehicles at retail stores, raising concerns among users.

Strategic Context: New Brand Urgently Needs Reputational Protection

As the fifth brand under Harmony Intelligent Mobility—a joint venture between SAIC Motor and Huawei—Shangjie launched two new models, the Z7 and Z7T, on April 22. Currently in a critical market introduction phase, the brand faces potential deliberate attempts to disrupt its product launch rhythm through rumors and acts of vandalism.