Seres Launches AI-Powered Automotive Brand AIVA

[New Brand Launch] Seres' subsidiary SEDO Technology has unveiled the AI automotive brand AIVA, with its first mass-produced vehicle, the ME7, set to debut in 2026.

Core Development: Seres and ByteDance Collaborate to Create an AI-Driven Automotive Experience

The AIVA brand, launched by SEDO Technology, is developed in deep collaboration with Volcano Engine, leveraging the Doubao large language model and intelligent cockpit technologies. It champions a vehicle development philosophy of "AI first, car second." The brand's slogan is "Live Alive – Love Grants Freedom," and it targets the mainstream market segment priced above RMB 200,000.

Industry Impact: New Brand Faces Logo Controversy and Omits Autonomous Driving Capabilities

On the day of the launch, Avatr indirectly suggested that AIVA’s logo bears a striking resemblance to its own, sparking a design controversy. Additionally, AIVA made no mention whatsoever of autonomous driving capabilities, highlighting its current strategic focus on AI interaction rather than full-stack intelligent driving solutions.