May 7, 11:45 AM
Seres April NEV Sales Up 5.22% Year-on-Year
#Automotive Industry#Chinese Automaker Global Expansion and Competition#Beyond the Red Ocean: Differentiated Globalization Strategies of Chinese NEV Titans (2025–2026)
[Market Performance] Seres reported total sales of 37,167 vehicles in April, down 4.18% year-on-year; new energy vehicle (NEV) sales reached 33,132 units, up 5.22% year-on-year.
Core Trend: Strong Single-Brand Growth for Seres Auto
Seres Auto sold 30,003 vehicles in April, surging 10.29% year-on-year, becoming the key driver behind NEV growth.
Key Metrics: Cumulative Sales Exceed 120,000 Units in First Four Months
Cumulative sales from January to April totaled 123,906 units, up 19.02% year-on-year; NEV cumulative sales reached 111,632 units, climbing 29.74% year-on-year.
Strategic Foundation: Dual Drivers of Premiumization and High R&D Investment
Total R&D investment in 2025 amounts to RMB 12.512 billion, with R&D personnel accounting for 41.1% of the workforce, supporting sustained strong sales of premium models such as the AITO M7/M8/M9 and pushing the average selling price up to RMB 391,000.