SAIC Volkswagen Launches ID.ERA 9X to Counterattack in the New Energy Vehicle Market

[New Product Launch] SAIC Volkswagen has unveiled the ID.ERA 9X, marking the beginning of its New Energy Counteroffensive under the Joint Venture 2.0 era.

Core Strategic Move: ID.ERA 9X Targets the Premium Six-Seater Segment Priced Around RMB 400,000

The ID.ERA 9X, positioned as Volkswagen’s first global “German-engineered full-spec flagship,” is a premium large six-seater range-extended SUV directly competing against the Li Auto L9 and AITO M9. It serves as the vanguard for SAIC Volkswagen’s comprehensive new energy counteroffensive by 2026 and is a critical vehicle for implementing its “Equal Intelligence for ICE and EV” strategy.

Key Metrics: Surpassing One Million Units Sold in 2025 to Secure the Core Market

In 2025, the Volkswagen brand under SAIC Volkswagen achieved retail sales of 1.06 million units, maintaining its position as the top-selling single joint-venture brand. Despite new energy vehicles surpassing a 50% market penetration rate for the first time, the company successfully preserved its internal combustion engine (ICE) core business, securing a strategic window for its electric transition.

Foundational Strategy: End-to-End Synergistic Evolution to Meet Shifting User Demands

SAIC Volkswagen emphasizes a shift from merely “selling cars” to delivering a “full-lifecycle mobility experience.” The company is simultaneously upgrading its technology, products, channels, and services to build a systematic capability that supports the phased launch of six new models under the ID.ERA series, redefining the transformation blueprint for joint-venture automakers.