SAIC Volkswagen Achieves Sales of 1,060,000 Units in 2025

[Corporate Update] SAIC Volkswagen achieved terminal sales of 1,060,000 units in 2025, firmly securing its position in the million-unit club.

Core Strategic Shift: Value-Based Competition Strategy Enters Implementation Phase

The full-year sales volume of 1,060,000 units and January 2026 sales of 89,600 units demonstrate SAIC Volkswagen's resilience through the industry-wide price war cycle. General Manager Tao Hailong emphasized that 2025 marked a pivotal year—transitioning from strategic planning to concrete execution—as the company focused on "value-based competition" and adopted a long-term perspective to navigate market volatility.

Strategic Foundation: Dual-Track Approach in ICE and EV Segments

SAIC Volkswagen continues revitalizing its internal combustion engine (ICE) vehicle lineup through its "Golden Value Triangle" strategy, solidifying its core business base. Simultaneously, it is accelerating its electrification strategy: the Audi E5 Sportback has entered the premium all-electric segment, while the new ID.ERA series is poised for launch, enabling comprehensive technological coverage across all usage scenarios.

Industry Impact: Leading Joint Ventures Back to Rational Competition

Against the backdrop of policy support and consumer demand driving high-quality development, SAIC Volkswagen leverages its systematic capabilities to set a clear course, offering a replicable model for joint-venture automakers shifting from scale-driven expansion to value creation.