Roewe Launches AI-Native Vehicle Series 'Jia Yue'

[New Product Launch] Roewe has unveiled the world's first AI-native vehicle series, 'Jia Yue,' accompanied by the simultaneous debut of three concept cars.

Core Development: Roewe and Volcano Engine Co-Build the AI-Native Automotive Technology Foundation

The Jia Yue 07, Jia Yue 06, and Jia Yue 09 models are centered around the core proposition of 'Born from AI, Evolving for Families,' specifically targeting Chinese household users. Diverging from the industry norm of simply 'bringing AI into vehicles,' both parties established a joint R&D team from the earliest stages of product definition, fully embracing the 'AI go first' philosophy.

Strategic Foundation: Large AI Models Deeply Integrated into Physical Vehicles for the First Time

Roewe has deeply integrated the capabilities of Volcano Engine's Doubao large model, enabling front-loaded development in AI-native architecture, intelligent cockpits, and vehicle-cloud integration. This transforms the automobile into an embodied intelligent terminal with scheduling, decision-making, and execution capabilities, driving AI’s evolution from internet-based scenarios to IoT environments.