Roewe Unveils the World's First AI-Native Vehicle: Roewe Jia Yue 07

[New Product Launch] Roewe has introduced the world's first AI-native vehicle, the Roewe Jia Yue 07, ushering in a new era of intelligent mobility.

Core Development: Roewe Redefines the Intelligent Vehicle Landscape with AI-Native Architecture

The Roewe Jia Yue 07 was officially unveiled on April 21, 2026, during the brand’s Night Event, marking SAIC Roewe’s debut of the “AI-native vehicle” concept after two decades of technological accumulation. Developed in deep collaboration with Volcano Engine, the vehicle redefines the core architecture of intelligent cars through co-defined interaction experiences and joint development of an AI platform.

Strategic Foundation: A Paradigm Shift from 'Internet Car' to 'AI-Native'

A decade ago, Roewe pioneered the “internet car,” transforming automobiles from mechanical products into smart terminals. Today, confronting the industry-wide challenges of “feature stacking” and “fragmented user experiences,” Roewe leverages the Jia Yue series to propose a unified AI large model that integrates cabin experience, driving functions, and lifestyle services—creating a true “whole-vehicle brain” that genuinely understands user needs.

Industry Impact: Made-in-China Innovation Sets the Benchmark for Next-Generation Smart Vehicles

As the world’s first AI-native vehicle, the Jia Yue 07 not only strengthens China’s original voice in automotive intelligence but also has the potential to reshape consumer perceptions of “smart” vehicles—shifting away from reliance on multiple isolated “mini-brains” toward a single, co-evolving AI system that powers seamless, full-scenario experiences.