Roewe i6 Bets on Fuel-Powered Vehicles to Break Through

[Strategic Shift] Amid the prevailing trend toward electrification, Roewe has taken a counterintuitive step by launching the all-new fuel-powered family sedan i6, drawing significant market attention.

Core Strategy: Reimagining ICE Vehicles with New Energy Thinking

Facing a 2026 landscape where 'fuel and electric vehicles are priced equally'—and even seeing EV prices drop into the RMB 60,000 range—SAIC Roewe has chosen its 20th-anniversary strategic new model to be the Roewe i6, a fuel-powered vehicle equipped with a 1.5L naturally aspirated direct-injection all-aluminum engine, with a limited-time pre-sale price of RMB 65,900 to 75,900.

Key Insight: Nearly Half of Customers Still Choose Fuel Vehicles

Zhang Liang, Deputy General Manager of SAIC Motor Passenger Vehicle Company, noted that despite the media focus on electrification, nearly 50% of Chinese consumers still opt for fuel-powered vehicles, with particularly strong and stable demand in lower-tier markets and among first-time family car buyers.

Strategic Foundation: A Disruptive Move Against Joint-Venture Brands

The Roewe i6 leverages cost-control capabilities and configuration standards from the new energy era to redefine the value proposition of internal combustion engine vehicles, aiming to break the long-standing dominance of traditional joint-venture compact sedans and establish a new positioning as the 'People's Family Sedan.'