Qijing GT7 Launches as Huawei and GAC Join Forces to Break Through the Value Competition

[Brand Strategy] The launch of the Qijing GT7 marks Huawei and GAC’s joint entry into a new cycle of value-driven competition in China’s automotive industry.

Core Trend: Industry Shifts from Price Wars to Value Wars

By mid-2026, the new energy vehicle (NEV) market has entered a deep phase of stock competition, with 70% of dealers operating at a loss and industry profit margins hitting a ten-year low. The market is transitioning from “trading price for volume” to a new stage driven by technology, systems, and long-term product strength.

Strategic Foundation: Powerhouse Alliance Builds Long-Term Competitiveness

Qijing, a new brand co-developed by Huawei’s Yinwang and GAC, debuts with its first model, the GT7, precisely timed to align with this industry inflection point. This move is not merely about adding another brand; it aims to redefine the anchor of automotive value in China by integrating Huawei’s intelligent capabilities with GAC’s manufacturing foundation.

Industry Impact: Breaking Free from Inefficient Internal Competition

Amidst challenges posed by “copycat” imitation and inefficient rivalry, Qijing’s emergence signals that Chinese automakers are beginning to abandon crude, extensive growth models and instead navigate market cycles through comprehensive systems and deep-rooted local industrial strengths.