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Feb 24, 08:45 PM

QCraft Shifts Focus to Mass-Produced ADAS for Affordable Urban NOA

#ADAS and Autonomous Driving Technology#Automotive Industry

[Technology Pivot] QCraft has surpassed one million units of deployed ADAS systems and is now focusing on mass production of urban NOA powered by a single Journey 6M chip.

Core Strategic Shift: From L4 Autonomous Shuttles to L2++ "Painkiller" ADAS

QCraft has achieved deployment of 1 million ADAS units and successfully runs urban NOA on a single Journey 6M chip, actively bringing the technology to vehicles priced around $10,000 USD.

Foundational Strategy: Engineering Optimization Over High Compute Power

Facing industry-wide high-cost challenges, the company opts for an engineering-driven solution, diverging from mainstream high-compute approaches and emphasizing functional practicality and scalability.

Industry Impact: Driving Urban NOA into the Affordable Market

CEO Yu Qian stated that once urban NOA operates reliably on $10,000-class vehicles, Robotaxi commercialization will accelerate. ADAS must serve as a "painkiller"—solving real user pain points—rather than a dispensable "vitamin."