QCraft Shifts Focus to Mass-Produced ADAS for Affordable Urban NOA
[Technology Pivot] QCraft has surpassed one million units of deployed ADAS systems and is now focusing on mass production of urban NOA powered by a single Journey 6M chip.
Core Strategic Shift: From L4 Autonomous Shuttles to L2++ "Painkiller" ADAS
QCraft has achieved deployment of 1 million ADAS units and successfully runs urban NOA on a single Journey 6M chip, actively bringing the technology to vehicles priced around $10,000 USD.
Foundational Strategy: Engineering Optimization Over High Compute Power
Facing industry-wide high-cost challenges, the company opts for an engineering-driven solution, diverging from mainstream high-compute approaches and emphasizing functional practicality and scalability.
Industry Impact: Driving Urban NOA into the Affordable Market
CEO Yu Qian stated that once urban NOA operates reliably on $10,000-class vehicles, Robotaxi commercialization will accelerate. ADAS must serve as a "painkiller"—solving real user pain points—rather than a dispensable "vitamin."