Porsche Shuts Down Three Subsidiaries Amid Strategic Realignment

[Company News] Porsche has announced the termination of operations for three German subsidiaries, affecting over 500 employees.

Core Strategic Shift: Focusing on Core Business Through Streamlining

On May 8, 2026, Porsche announced the shutdown of Cellforce Group GmbH, Porsche eBike Performance GmbH, and Cetitec GmbH—all established during its previous phase of aggressive expansion. The company stated that these businesses "no longer offer sustainable growth prospects."

Key Figures: Over 500 Jobs Cut

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  Cellforce Group (high-performance battery R&D): Approximately 50 employees affected;

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  Porsche eBike Performance (e-bike drive systems): Around 360 employees to be laid off;

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  Cetitec (data communication software): 60 employees in Germany and 30 employees in Croatia to be cut.

Strategic Rationale: Adapting to Market Shifts and Reallocating Resources

Porsche stated that the decision stems from dramatic changes in market conditions and adjustments in R&D priorities, aiming to concentrate resources on its core automotive business and discontinue non-core, high-risk investments.