Porsche Global Sales Decline by 10% in 2025

[Market Performance] Porsche delivered 279,449 vehicles globally in 2025, a 10% year-over-year decline, falling below the 300,000-unit mark for the first time in four years.

Key Trends: Sharp Contraction in China, North America Remains Top Market

Deliveries in China totaled 41,938 units, down 26% year-over-year, dropping it to second place globally. North America delivered 86,299 units, remaining essentially flat and retaining its position as Porsche’s largest single market.

Key Metrics: Divergent Performance Among Core Models

The Macan recorded annual deliveries of 84,328 units (+2%), with the all-electric variant accounting for over 60% of sales. The 911 series delivered 51,583 units (+1%), setting a new all-time high. However, the Taycan (-22%) and Cayenne (-21%) saw significant declines.

Strategic Underpinnings: Multiple Factors Weighing on Sales

Weak demand, intensifying competition in the all-electric segment, supply shortages of the 718 and combustion-engine Macan, and a value-oriented sales strategy collectively contributed to the downturn. Without adjustments to pricing and specifications in China, sales may remain under pressure.