Porsche China Trims Distribution Network to Address Trust Crisis

[Channel Adjustment] Porsche China will reduce its dealer network from 150 to approximately 80 outlets within the year to address store closures and declining brand trust.

Core Development: Oliver Blume Leads Channel Rationalization and Customer Remediation

In response to the sudden closures of Porsche Centers in Zhengzhou Zhongyuan and Guiyang Mengguan, Porsche China has removed both dealers from its network and pledged to deliver vehicle certificates of conformity this month to customers who have already paid in full. Solutions are being individually coordinated for all other affected users.

Key Statistic: Ultra-Luxury Market Down 28% Over Three Years

Oliver Blume noted that sales of vehicles priced above RMB 1 million in China have declined by approximately 28% over the past three years, while the overall automotive market continues to grow—highlighting intensifying pressure in the luxury segment.

Strategic Foundation: Rejecting Blind Expansion, Prioritizing "Quality" Over "Quantity"

Porsche acknowledges that Chinese consumers’ definition of luxury has evolved. Until product offerings fully align with these expectations, scaling back its distribution network has become a critical step to stem losses. This move also represents a pragmatic response to the rapid rise of domestic brands and the disruptive impact of electrification.