Porsche China Sales Decline for Fourth Consecutive Year

[Market Update] Porsche delivered 41,900 vehicles in China in 2025, a 26% year-over-year decline, representing a cumulative drop of 56% from its 2021 peak.

Key Data: Four Straight Years of Decline; China Slips to Second-Largest Global Market

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  Porsche’s 2025 sales in China totaled 41,900 units, down 26% year-over-year, while global deliveries reached 279,400 units, a 10% year-over-year decrease.

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  Since peaking at 95,700 units in 2021, the Chinese market has continuously contracted, with annual declines of 2.5%, 15%, 28%, and 26% from 2022 through 2025, respectively.

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  The North American market remained number one with 86,229 units, pushing China down to second place.

Strategic Rationale: Intentional Pullback to Preserve Brand Value

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  Michael Kirsch, President and CEO of Porsche China, stated that the sales decline was an “expected adjustment,” reaffirming the company’s strategic emphasis on “quality over quantity.”

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  Porsche is focusing on segments above the one-million-yuan price point and has launched special editions of the Cayenne and Macan to address shifting demand.

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  On the supply side, EU regulations have caused delivery shortfalls for the 718 series and combustion-engine Macan models.