Porsche China Significantly Reduces Dealer Network

[Channel Adjustment] Porsche China plans to reduce its number of dealers from 150 to 80 by 2026, cutting nearly half within two years.

Core Development: Dealer Network to Be Streamlined by Over 30%

Porsche China CEO Michael Kirsch stated that the number of dealers has already decreased from 150 to 114 in 2025, with a target of 80 for 2026, aiming to optimize channel efficiency and brand value.

Key Data: China Market Sales Drop by 26%

In 2025, Porsche delivered 279,449 vehicles globally, a year-over-year decline of 10%; deliveries in the China market totaled 41,938 units, plunging 26% year-over-year—the steepest drop in the past five years.

Strategic Foundation: Upholding the Principle of 'Quality Over Quantity'

Amid a sluggish luxury car market and intensifying competition from domestic new energy vehicles, Porsche is focusing on maintaining a healthy supply-demand balance and stable value system. Savings from the network reduction will be redirected toward the Shanghai R&D Center and future vehicle development, with no current plans for localized production.