Porsche China Apologizes Over Closure and Disappearance of Zhengzhou Authorized Dealer

[Authorized Dealer Crisis] The Porsche Center Zhongyuan in Zhengzhou was emptied overnight, and police have launched an investigation.

⚡ Key Development: Porsche Center Zhongyuan in Zhengzhou Suddenly Closed, Leaving Both Employees and Customers in the Dark

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  On the morning of December 23, all vehicles were removed from the showroom, and all senior management went completely off the grid, despite the dealership conducting normal vehicle deliveries just the day before.

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  Sales advisor "Xiao Meng" released an open letter to customers stating that staff had no prior knowledge of the closure, leaving hundreds of consumers at risk of losing deposits or full payments ranging from tens of thousands to hundreds of thousands of yuan.

📊 Key Facts: The affected dealership was Henan’s largest Porsche flagship store, covering 12,000 square meters and boasting over 400,000 followers on Douyin (TikTok’s Chinese counterpart)

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  Established in 2018 and owned by Dong’an Holding Group, it was once a star dealership in the region.

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  Porsche China has issued a public apology, stating it is actively cooperating with police and relevant authorities to verify the facts and has pledged to prioritize consumer protection.

💡 Industry Impact: Brand trust shaken, highlighting risks within the authorized dealer system

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  This incident occurs against the backdrop of Porsche reporting a quarterly loss in Q3 and declining annual revenue, intensifying market concerns about the stability of its sales channel.