Porsche Appoints Tobias Suhlmann as New Head of Design

[Personnel Change] Porsche has appointed Tobias Suhlmann, former McLaren designer, to succeed Michael Mauer as Head of Design.

Key Development: Tobias Suhlmann Takes the Helm of Porsche Design on February 1

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  63-year-old Michael Mauer concludes his 21-year tenure, during which he led the design of pivotal models including the Panamera, 918 Spyder, and Taycan, establishing the brand’s design language for electrification.

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  His successor, Tobias Suhlmann (46 years old), previously Chief Design Officer at McLaren and fellow alumnus of Pforzheim University of Applied Sciences, will guide Porsche into a new design cycle.

Strategic Foundation: Balancing Heritage and Innovation at the Core of Leadership Transition

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  Porsche CEO Michael Leiters stated that Michael Mauer “defined an era of design,” with his philosophy of “appealing to all senses” deeply embedded in the brand’s DNA.

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  Upon stepping down, Mauer noted that the current phase of strategic transformation requires fresh perspectives to ensure the brand’s iconic design language continues evolving in the electric and digital age.