NIO's All-New ES8 Surpasses 40,000 Deliveries, Setting a New Record for Vehicles Priced Above RMB 400,000

[Vehicle Deliveries] NIO’s all-new ES8 has surpassed 40,000 units delivered, setting a new record as the fastest-selling vehicle in China priced above RMB 400,000.

⚡ Key Milestone: 40,000 Units Delivered in 100 Days, Peak Daily Rate Reaches 909 Units

Since deliveries began on September 21, 2025, the all-new ES8 reached 40,000 deliveries in just 100 days, with the final 10,000 units (from 30,000 to 40,000) delivered in only 11 days. December deliveries are projected to exceed 20,000 units, following November’s 10,677 units, which secured the top spot in monthly all-electric SUV sales.

📊 Key Specifications: Starting at RMB 406,800, Over 60% of Buyers Switched from BBA Brands

Priced from RMB 406,800 to RMB 446,800 (as low as RMB 298,800 with Battery-as-a-Service), the ES8 is built on a full-domain 900V high-voltage architecture, comes standard with a 102 kWh battery pack, offers a CLTC range of 635 km, and accelerates from 0–100 km/h in 3.97 seconds. More than 60% of customers upgrading or switching to the ES8 previously owned vehicles from traditional luxury brands, with nearly half being BMW, Mercedes-Benz, or Audi (BBA) owners.

💡 Industry Impact: Premium Strategy of New EV Makers Proves Effective

As NIO’s flagship SUV, the all-new ES8—equipped with a tech-forward luxury cabin and a high-performance tri-motor electric powertrain—has successfully penetrated the traditional luxury segment, demonstrating the viability of premium market breakthroughs by China’s new-generation EV manufacturers.