Nie Qiang Appointed CEO of FAW Hongqi to Spearhead Premium EV Strategy

[Personnel Appointment] Nie Qiang has officially assumed the role of CEO of FAW's Hongqi brand, taking full responsibility for marketing and operations.

Key Development: Seasoned Marketing Executive Returns to Lead Hongqi

Nie Qiang is returning to Hongqi after previously serving as Deputy General Manager of Hongqi Sales Company in 2021. He has accumulated extensive experience across joint ventures such as FAW-Volkswagen and FAW Toyota, giving him comprehensive, end-to-end marketing expertise spanning both domestic and joint-venture brands.

Key Metrics: Hongqi Continues to Lead in the Premium Segment

In 2025, Hongqi achieved sales of 460,000 units, an increase of 11.7% year-over-year. The brand aims for 550,000 units in 2026, having already delivered 136,000 units in the first half of the year, with a cumulative user base exceeding 2 million.

Strategic Foundation: Accelerating NEV Transformation and Refined Channel Management

This appointment comes at a pivotal moment as Hongqi advances its Tiangong Independent Business Unit reform and ramps up new product launches. Nie Qiang’s proven capabilities in refined channel operations, honed within joint-venture systems, will serve as a core asset in driving Hongqi’s high-quality growth.