MPV Market Landscape Reshaped in February

[Market Dynamics] February saw a reshuffling of MPV sales rankings, with Sienna retaining its championship title and new energy models accelerating their market breakthrough.

Key Developments: Sienna Holds Strong in ICE Segment, Gaoshan Leads New Energy Charge

Sienna claimed the top spot again with 5,086 units sold—the only model surpassing the 5,000-unit mark. WEY Gaoshan followed closely behind, selling 4,369 units to secure second place. Wuling Starshine 730 leveraged an aggressive low-price strategy to break into the top three, showcasing the vitality of emerging domestic brands.

Key Data: Traditional Giants Weaken as Domestic and New Energy Brands Rise

Buick GL8 sold only 1,794 units, dropping to eighth place. Trumpchi M8 delivered 2,404 units, upholding the banner for domestic ICE-powered MPVs. Denza D9 re-entered the top five, while new energy MPVs densely populated the middle of the rankings—highlighting a clear trend toward market diversification.

Strategic Foundation: Comprehensive Product Portfolios and Price-Band Coverage Are Crucial to Breaking Through

Gaoshan deployed multiple variants—including 6-seater and 7-seater configurations—to span the RMB 200,000–300,000 price range. Starshine 730 targeted lower-tier markets with extreme cost-performance appeal. While traditional MPVs rely on brand reputation, new entrants are steadily capturing market share through agile strategies.