MG07 Accused of Copying; General Manager's Livestream Backfires

[New Car Controversy] The MG07 has drawn online criticism for its striking resemblance to the Porsche Taycan and Xiaomi SU7, with users accusing it of plagiarism. General Manager Chen Cui addressed the allegations during a livestream but abruptly ended the broadcast shortly afterward.

Key Development: Executive’s Livestream Misstep Exposes Design Trust Crisis

Facing a barrage of comments during the livestream on the evening of June 29—such as “Porschecan” and “copied directly from Xiaomi SU7”—Chen Cui cited Lei Jun’s remarks, asserting that “not a single element is plagiarized,” and referenced the design heritage of the 1962 MGB GT in an attempt to justify the styling. However, this failed to quell public backlash, ultimately forcing him to cut the livestream short.

Industry Impact: Consumer Tolerance for Original Design Approaches Breaking Point

Amid intensifying competition in the new energy vehicle sector, consumers are becoming increasingly sensitive to homogenized designs. This incident highlights how brands lacking a clear, differentiated design identity struggle to gain public trust—even when executives personally intervene. The hashtag #MGGeneralManagerForcedOffLivestream quickly trended online, underscoring rising consumer influence and ongoing debates over ethical boundaries in automotive design.