Mercedes-Benz China CEO Leadership Change: Li Desi Succeeds Duan Jianjun

[Personnel Change] Mercedes-Benz China announced that Duan Jianjun will step down, and Li Desi will assume the role of President and CEO effective March 1, 2026.

Key Development: First Chinese CEO Hands Over the Baton as New Leader Faces a Major Product Year

Duan Jianjun joined Mercedes-Benz China in 2013 and served as President and CEO since 2023, becoming the brand’s first Chinese CEO in China. Under his leadership, the company achieved record-breaking performance and significantly advanced localized marketing and product strategies.

Strategic Context: Leadership Transition Amid Critical Electrification Phase

2026 marks a year of intensive product launches for Mercedes-Benz in China, featuring multiple new electric and intelligent vehicles. Li Desi, previously Executive Vice President of Sales, assumes this elevated role at a time when the company faces dual challenges of accelerating its electric transition and managing sales pressure.

Industry Impact: Smooth Transition to Maintain Market Confidence

Duan Jianjun will remain with the company as a strategic advisor until April 30, 2026, ensuring a seamless handover. This move underscores multinational automakers’ strong emphasis on developing local executive talent pipelines and maintaining market continuity.