Mercedes-Benz All-Electric GLC Launches, Marking the Start of the Second Half of Electrification

[New Vehicle Launch] Three variants of the Mercedes-Benz all-electric GLC have been launched or opened for pre-sale, starting at RMB 299,900.

Core Development: First Model on MB.EA Native Platform Arrives in China

The new all-electric GLC 350 L 4MATIC Gold Edition will launch on July 8, 2026, priced at RMB 339,800; the Silver Edition and Platinum Edition are now available for pre-order at RMB 299,900 and RMB 388,800, respectively. As the first all-electric model from Mercedes-Benz’s globally best-selling SUV family, it is built on the MB.EA native electric vehicle platform and debuts a naming system specifically designed for the Chinese market.

Strategic Foundation: 'Equal Intelligence for ICE and EV' Accelerates Localization

In response to China's 67.2% new energy vehicle penetration rate (as of June 2026), Mercedes-Benz is advancing its 'Equal Intelligence for ICE and EV' strategy by integrating localized AI solutions into intelligent cockpits, driver assistance systems, and sales channels. The company is simultaneously expanding both its premium internal combustion engine and pure electric product lines, with a concentrated rollout in the second half of the year including the new-generation S-Class, Maybach S-Class, and locally produced long-wheelbase GLE.