Mercedes-Benz Receives Congratulations from Multiple Automakers on Its 140th Anniversary
[Brand Celebration] Mercedes-Benz celebrates its 140th birthday, with commemorative events held simultaneously across multiple locations worldwide and in China.
Key Development: Over 20 Automakers Send Collective Congratulations
On January 29, Mercedes-Benz commemorated the historic milestone of January 29, 1886, when Karl Benz filed the patent (DRP 37435) for the "Benz Patent-Motorwagen." That evening, No. 8 Wangjing Street was illuminated with a special 140th-anniversary light show. The following day, more than 20 automakers—including BMW, Audi, Porsche, Li Auto, Xiaomi, and NIO—released customized congratulatory messages and posters in quick succession, causing a surge in social media engagement.
Strategic Foundation: Reinforcing the Identity as 'The Inventor of the Automobile'
Under the theme "140 Years of Innovation," Mercedes-Benz launched special exhibitions in Stuttgart, Brussels, and other cities, showcasing the full evolution of its technology—from the original three-wheeled vehicle to today’s top-tier supercars—reaffirming its pioneering role in transforming mobility.