Lynk & Co's 8th Co:Friends Gathering Concludes with 1.65 Million Users Co-Creating the Brand Ecosystem

[User Ecosystem] Lynk & Co's 8th Co:Friends Gathering was held in Hangzhou, marking eight consecutive years of mutual commitment between the brand and its 1.65 million Co:Friends.

⚡ Core Development: Deep User Engagement Builds Brand Moat

Lynk & Co has established a "beyond-the-car" user ecosystem through platforms such as Co:Club, the Co:Friends Gathering, and its official app. This year’s event unveiled the Lynk & Co 03+ TCR race car and the all-new family-oriented Lynk & Co 04, alongside exclusive benefits for users.

📊 Key Metrics: Highly Engaged User Profile Emerges

The average age of current Lynk & Co owners is 35.9 years, with 64.6% holding at least a bachelor’s degree and 52% reporting household annual incomes exceeding RMB 200,000. The brand’s repurchase rate stands at 16.4%, and 71% of new customers come via referrals from existing users.

💡 Industry Impact: Co-Creation Proves Critical for Navigating Market Cycles

Growing from 100,000 to 1.65 million users, Lynk & Co’s “co-planning, co-creation” model demonstrates that users are not just consumers—they are active contributors to the brand’s value creation.