Lucid Appoints Silvio Napoli as New CEO to Lead Shift Toward Mass-Market EVs

[Leadership Change] Lucid has appointed Silvio Napoli as its new CEO, ending a 14-month vacancy in the role.

Core Development: Silvio Napoli Takes the Helm, Focusing on Profitability and Product Expansion

Silvio Napoli brings 31 years of industry experience, having previously served as Chairman and CEO of Switzerland’s Schindler Group. He specializes in operations, financial control, and scaling transformations. Under his leadership, Lucid will advance three new models priced below $50,000, with the first—its midsize electric SUV, the Lucid Cosmos—set to debut in summer 2026, featuring the new electric drive system "Atlas."

Strategic Foundation: Extending from Premium to Mass Market

Lucid has previously relied on its high-end Air and Gravity models, but sales have faced pressure. The new CEO emphasizes "clear objectives, defined accountability, and operational excellence," aiming to enhance profitability through cost discipline and a technology-driven approach, accelerating commercial execution.